Turning a shoe technology into characters with the same quality and characteristics as the sole itself. The 15 Sec ads was made to standout in the ad breaks and grab your attention.
The Campaign became a trilogy after the success with launching GigaRide. We followed up the same concept for the next versions of the shoes. MicroRide and MegaBouce.
In total we ended up doing 12 spots. People started asking for the "frog" and "astronaut" shoes.
The campaign was supported in media by Print, OOH, POS and Digital Outdoor.
It became one of the most successful new product launches for adidas in USA.