Mother Day By Mother

American Coalition for Labor Reparations

Mother New York wanted to help you with the perfect Mothers Day present.
Enter the American Coalition for Labor Reparations. A nonprofit dedicated to making sure mothers everywhere receive compensation for the trials they faced bringing us into the world.

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Campaign film

A simple form for you to fill in, automatically calculates how much you owe your mom for giving birth to you. And a check was automatic generated for you to send your mother for mothers day.

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My Role
Creative Director

Team Mother New York
Paul Malmstrom, Daniel Carlsson, Richard Langhorne, Simon Philion