Google´s annual developer conference I/O, is the largest and most important annual event for their products and technology. In 2016 I got task to lead the the rethink the conference, to make it exiting for the developer community. We turn the conference into a festival, leaping away from a traditional conference.
"I didn’t know what to think first, but the vibe—developer conference/theme park/county fair, with a dash of Maker Faire and even trace amounts of Burning Man—has been fun."
Every pice of structure and communication point was rethought and designed from scratch.
The 3 day festival took place on over 10 acres with 380 speakers and 190+ sessions available to attendees. 18 Google Product teams showcased their newest breakthroughs.
And as the light came down, the venue transformed into a full festival, with visual expressions based on code and technology. Filled with digital experinces, aracde halls build on google platforms, AR laser tag build on the latest technologies, pop-up parades and famous art car experiences and light shows for a playful Burning Man-esque experience.
Live performances by artist Kygo and Charlie XCX.