Daniel Carlsson has over 20 years’ experience in global advertising.
He is a passionate believer in creativity, culture, and the power of innovation.
As a leader, Daniel’s track record speaks for itself. In 2012 he joined Mother New York as integrated creative lead, during that time Daniel transformed the agency’s creative approach and it resulted in Mother New York winning over 25+ major integrated awards during his leadership, he also led new business initiatives and added tech brands like Google and Microsoft to the agency client portfolio. In 2017 he joined McCann World Group with a new challenge of transforming McCann´s digital production arm MRM into an idea driven creative department. The work has been recognized by the Cannes Titanium jury to the Tribeca Film Festival and holding two innovation patents. Over his 3 years leadership the team won over 50+ major international awards. In 2019 he took a new role as the Executive Creative leadership for USPS for McCann World group (5 agencies) leading a team of 30+ creatives.
As a creative, Daniel has created dozens of campaigns that have been part of shaping the future of the industry; “Operation Santa” for USPS has been recognized by the Cannes Titanium jury and won both Cannes Lion in Creative Data and PR. The work has been featured in every major news outlet from CNN, New York Times. It has won over 35+ awards, the latest being the Documentary film “Dear Santa” Directed by Dana Nachman in the 2021 Tribeca Film Festival. In 2014 “The Self Destructing Book” was written up as a "Game Changer" by New York Times, and “A new way of Storytelling” by Wired Magazine while also being awarded in Cannes Lions PR and Campaign Of The Year award. His work for CB2 - “APT CB2” reimagined how social media could be used in advertising, Fast Company said it “It toke the Pinterest dream into reality”, the 2010 global World Cup campaign for Adidas “Every Teams Needs” was inducted into Lürzer's Archive Hall of Fame of Sport campaigns.